We had the good fortune of connecting with Kathryn Marino and we've shared our conversation below.

How-do-you-do Kathryn, how does your business concern assistance the community?
OC Fashion Calendar week® is a one globe symposium for emerging designer talent, photographers, models, influencers, startups and ecommerce to launch with unique international supplier programs for business retail tourism. This v-Star destination site highlights the OC luxury lifestyle and offers strategic digital and broadcast media campaigns, meetings, rewards, and event incentives that eternalize business, community relations, and long lasting international alliances.

We believe that successful corporate and civic partnerships, must be equally beneficial to the venue, the sponsors and the community at large. Merely then is an event a true success and our mission complete. OC Fashion Week® is dedicated to supporting emerging designers worldwide, for inner beauty awareness and supporting leaders in retail whose business organization models distinguished for making a world of difference in the community.

Alright, then for those in our community who might not be familiar with your concern, can you tell us more?
I love that we have embraced diversity from the onset, whether information technology be having LGBQ models or multi-cultural staff of artists, makeup and hair and models. We never had the need to create a new program in 2020 because our show has consistently been diverse since our inception. And although it is a priority now for some groups, it has and will remain our core backbone. Diversity in our programs is important to u.s.. Multifariousness has ever gear up us a apart.

What has set the states apart is having a Fashioned for the Future program early on we had internship programs just this evolved in to training for Projection Management – we learned it was a much needed skill that could be applicable in any field of work, a runway coordinator lonely could not easily transition into other career fields and it was important to us that our project managers developed skills that were not only valued but hands transferrable to high paying salaried job.

Building a Telly shows : Fashionista Now Boarding® and Behind the Seams were developed to airs on KWHY TV to provide our sponsors more than media mileage from San Diego to Palm Springs and were provided exposure in a double market penetration this network partnership allows our designers and sponsors exposure to both English and Castilian Markets.

We are particularly happy that we were selected in California as an official International Partner of leading Global Sources trade show in 2019 and onward this allowed united states to ship over 36 fashion designers away to run across and exist exposed to over 35k suppliers world wide, this relationship meant that we could assist designers in predetermining profit margins past expanding their reach for suppliers and nosotros brought our project managers with u.s.a. for the experience.

We were too happy to partner with shows as Athens Designer Fashion Week, Brisbane Fashion Calendar week and USVI Fashion Week, having evolved to be ambassadors for the luxury market of California allowed for u.s. to promote our California Designers at other shows.

Most of the challenges was in the coordination only with good communications and reliable staff it e'er worked out.

If nosotros were to inform the world what we are all virtually, we are a diverse multi-cultural community located in the luxury marketplace of California, Orange County that is considered an incubator for designers to exist discovered and exposed, The value of Orange County is comparable to the top 5 Fashion Capitals due to its retail expenditures averages at $45.2 billion without the adjutant of LA. and when we last checked, London had indicated they were projecting a $40 billion spend in the next five years. These numbers are of import considering the exposure to our market is relevant to the spend. Every bit a buyer's market, designers tin can launch their brand with confidence knowing that hype lonely cannot substantiate business at the end of the day, and that retail spend is ultimately what volition reveal what is nearly of import in the survival of whatsoever business organisation.

We promise someday that these numbers are revealed in press then that advertisers and magazine trades tin can recognize the value of target marketing vs. using large urban center names to be an answer to a business organization sustaining. To OC Fashion Calendar week, a manner capital should be divers non just past cultural influence alone, SEO, or the Global Linguistic communication Monitor, a uppercase is divers as a regional area of economic success, and should be defined in terms of fashion upper-case letter spend as an indices on a rank report based on statistics. The more feasible economic data can be the more informed designers can be most their decisions and approach to launching in markets.

If you had a friend visiting you, what are some of the local spots you'd want to take them around to?
We would definitely take them to S Coast Plaza the leading International Shopping Destination in the United States. And likewise bring them to Fashion Island for the outdoor experience of shopping in luxury. Both locations bring excitement and amazing food.

Who else deserves some credit and recognition?
We would similar to shoutout to our sponsors, models, photographers, press and influencers – without their support the show could not be possible. Local community business makes a big contribution to endorsing local fashion designers and models, photographers, and printing equally back up through donation of time, quality of work and exposure for fashion designers. We cant' thank them enough.

Website: www.ocfashionweek.com

Instagram: ocfashionweek

Linkedin: https://www.linkedin.com/in/kathy-m-3529b06/

Twitter: https://twitter.com/ocfashionweek

Facebook: https://facebook/ocfashionweek

Youtube: youtube.com/ocfashionweek

Prototype Credits
selfie by Hauteoc

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